Design Studio II
Course: Design Studio II
Authors: Alejandra Alonso- Majagranzas Moreno, Alejandra Díaz Zulueta, Anurag Phalke, Bianca Bracchetti, Claudia Taveras Ureña, Claudia Tizon Mazzola, Elizaveta Shavrova, Federica Caso, Grégoire Germain, Mae Leng White, María José Heshiki De Las Casas, Miguel Gutiérrez - Ambrossi Larios, Myriam Barba Martínez-Laya, Nicholas Saye, Nicole Andreína Beltrán Caraballo, Verus Von Haeften, Yasmina Taher, and Yoko Hwang Kaetsu
In this course, the students have been working on challenges: ‘1 Pencil 1 Character,’ ‘Offline and Alive,’ ‘My Postman is a Robot,’ and ‘Hybrid.’ These projects have helped the students develop design skills through various facets: behavior, critical design, problem solving, and design to explore. This provides them with an overview of some of the many ways to approach design.
1 PENCIL 1 CHARACTER
An object and a quirk. Using human behaviors as a starting point, students had to design the perfect pencil for a specific personas, such as “the loser”, “the gambler,” or “the superstitious one.” These personas were created after a research phase that involved keyword searches and customer journey maps. After compiling the central character attributes for their personas, they were tasked with taking a simple wooden pencil and designing it to match the persona, while making the least amount of changes possible.
MY POSTMAN IS A ROBOT
E-commerce sales are expected to grow from 2.3 trillion USD in 2017 to 4.88 trillion in 2021. As the number of packages delivered to our doors increases, we need new ways to respond to this demand. Companies such as Amazon and Tesco are already developing and testing self-driving delivery robots. This project is about designing the perfect delivery robot. Each of the proposals focuses on specific contexts and needs to design both the robot and the system. The project will explore a new way of delivering goods.
OFFLINE AND ALIVE
This challenge was more about raising questions than giving answers. Do social networks and hyperconnectivity contribute to social isolation and discourage real interactions? Are we doing things for the experience itself or for the Instagram picture? Are we addicted to social media? These projects encourage us to spend time offline and reflect on these questions.